Pleasure Unit Theory: People organize their lives to get their minimum required units of pleasure. While individuals vary in terms of how many units of pleasure they need, everyone is striving to reach their personal minimum.
When Eve looks at a piece of pie, she knows it might increase her total happiness for that day by only 1%, at the price of losing all the other things that bring her pleasure. By contrast, when you look at that same piece of pie, eating it might be the only good thing that happens to you all day. You NEED the pie to get close to your minimum pleasure units. §
Hehe! Good one from Scott. I think I am one of those people that have pretty whacky ways of thinking; but this guy is competition! :)